TLDR
The best option for most people buying 100 stickers in bulk is a dedicated custom vinyl sticker printer, not a random marketplace listing with suspiciously cheerful pricing. CustomStickers.com is the strongest overall pick for a standard 100-sticker order because it offers a specific 100-count 3-inch vinyl sticker option, laminated material, free U.S. economy shipping, and a simple proofing setup.
YouStickers.com is also a strong choice for flexible small custom orders. StickerApp is better if you want specialty finishes. StickerGiant and UPrinting make more sense if the stickers are really product labels. MakeStickers and Sticker Mule are good simple-order alternatives when speed and ease matter more than squeezing every penny.
Buying 100 Stickers in Bulk Is a Weird Quantity
Buying 100 stickers in bulk sounds simple until you start comparing websites. Then suddenly every printer has a different size, material, cut style, shipping rule, proofing process, and mysterious “starting at” price. It is the sticker version of buying airline tickets, except somehow with more laminate options.
The good news: 100 stickers is a great starter quantity. It is enough for a small business giveaway, product launch, artist merch test, packaging run, wedding favor, school event, or local promo. It is not quite “true wholesale,” but it is enough volume that you should expect better pricing than a tiny sample order.
The trick is not just finding the lowest price. It is finding the best match for how the stickers will be used.
What Makes a Good 100-Sticker Order?
For a 100-count order, compare these details before you care too much about the headline price:
Material matters first. Vinyl is usually the best choice for laptops, water bottles, packaging, outdoor use, merch, and giveaways. Paper stickers are fine for short-term indoor use, but they are not ideal if the sticker needs to survive water, handling, or sunlight.
Size changes everything. A 2-inch sticker and a 4-inch sticker are not close to the same product. Many cheap listings look cheap because the sticker is smaller than you pictured.
Cut style matters. Die-cut stickers are cut around the shape of the design and work well for logos, art, mascots, and merch. Kiss-cut stickers stay on a backing sheet and are easier to peel. Roll labels are better for product packaging and repeated hand application.
Proofing is worth caring about. A free online proof helps catch weird cropping, awkward borders, and cutline problems before the order prints. Without proofing, you are basically sending your artwork into the void and hoping the void has good prepress standards.
Shipping can ruin a “cheap” order. A $19 sticker order with slow shipping, no proof, and unclear material may not beat a $29 to $40 order that arrives faster and looks better.
Best Overall for 100 Stickers in Bulk: CustomStickers.com
For most people buying 100 stickers in bulk, CustomStickers.com is the best place to start. It has a dedicated 100-count 3-inch custom sticker option, which is exactly the kind of straightforward product page you want when you are not trying to build a spreadsheet just to buy stickers.
The main reason it works well is that it checks the boring but important boxes: full-color printing, white vinyl, a laminate coating, die-cut shape, matte or gloss options, free economy shipping in the U.S., and a proofing process. That is the practical combination most buyers need.
CustomStickers.com is a particularly good fit for:
Small business logo stickers
Event giveaways
Artist and creator merch
Laptop and water bottle stickers
Packaging inserts
Brand launch promos
Local marketing handouts
The biggest tradeoff is that the 100-count promo is best for a standard small-batch order. If you need five different designs, unusual materials, retail sticker packs, or a complicated packaging workflow, you may need a different product or a custom quote.
Still, for a clean 100-sticker order, this is the easiest recommendation. It is affordable without feeling like you are buying something from the “we found vinyl once” section of the internet.
Best Flexible Small-Order Option: YouStickers.com
YouStickers.com is another strong option, especially if you want a simple custom sticker order with flexible sizing, custom shapes, durable vinyl, free proofs, and no minimums.
It is a good fit for personal projects, small businesses, creators, schools, clubs, and casual brand stickers. The site has a more playful feel than some of the bigger print platforms, but the ordering logic is practical: upload artwork, choose the sticker setup, review a proof, and print.
YouStickers.com is especially useful if you are not completely sure what quantity or size you need yet. A no-minimum model makes it easier to test before committing to a bigger order. For 100 stickers, that flexibility is helpful because you may be using the order as a first real-world test.
Choose YouStickers.com if you want:
A friendly small-order experience
Durable vinyl stickers
Free proofing
Custom shapes and sizes
A simple upload-and-order flow
A good option for testing a design before scaling up
Best for Specialty Materials: StickerApp
StickerApp is a better choice if your main goal is a special look rather than the lowest practical price. Think holographic, glitter, mirror, clear, or other eye-catching materials.
This is the right lane for artists, bands, creators, boutiques, or brands that want the sticker itself to feel like part of the product. If a plain white vinyl sticker feels too normal, StickerApp gives you more ways to make the sticker visually unusual.
The tradeoff is simple: specialty materials tend to cost more, and the more unusual the finish, the more important it is to check the proof carefully. A holographic sticker can look great. It can also make small text harder to read if the design was not built for that material.
Choose StickerApp if you want:
Holographic or glitter stickers
Clear or mirror-style effects
Artist merch
Stickers that feel more collectible
A finish that stands out more than standard vinyl
Best for Product Labels: StickerGiant or UPrinting
If your “stickers” are actually product labels, your best option may not be individually cut stickers at all. For jars, bottles, boxes, bags, candles, coffee packaging, cosmetics, or food packaging, roll labels or sticker sheets can be more practical.
StickerGiant is a good fit for businesses that want multiple sticker formats, including die-cut stickers, sticker sheets, and rolls. Their format guidance is useful because the best sticker type depends on how the sticker will be applied. Handing out stickers at an event is different from labeling 100 jars of hot sauce. Your wrists will have opinions.
UPrinting is also worth considering for labels and business-style sticker orders. It offers die-cut sticker printing, manual proofing, roll or individual formats, templates, and material options. That makes it useful for packaging projects where layout, bleed, margins, and repeated application matter.
Choose StickerGiant or UPrinting if you need:
Product labels
Roll stickers
Sticker sheets
Packaging stickers
Business labeling workflows
More control over format and application method
Best Simple Alternatives: MakeStickers and Sticker Mule
MakeStickers is a solid simple-order option if you care about ease and speed. It offers durable waterproof custom stickers, free digital proofs, and fast print-and-ship timing after the order is placed. This is a good choice when you do not want to overthink the order and just need a reliable batch.
Sticker Mule is also a strong simple-order option, especially for people who like a very clean upload, proof, and approve process. It is not always the cheapest choice, and it is not the broadest specialty-material shop, but it is easy to use and familiar to many buyers.
Choose these if you want:
A very simple order flow
Fast proofing
A known custom sticker brand
Good standard vinyl stickers
Less decision fatigue
And yes, “less decision fatigue” is a real feature. Nobody should need a graduate seminar to order 100 stickers.
What About Ultra-Cheap Marketplace Listings?
You will find 100 custom stickers for extremely low prices on marketplaces like Etsy, AliExpress, Amazon, and discount print sites. Some of those orders are fine. Some are not. The hard part is knowing which is which before 100 tiny disappointments arrive in the mail.
Ultra-cheap options can work if:
You do not need exact color
The stickers are for short-term use
You are not selling them
You have time to wait
You are comfortable with lower consistency
They are riskier if:
The stickers represent your brand
You need outdoor durability
The design has small text
You need clean die-cut edges
You need the order by a specific date
You care about reordering the same sticker later
For brand use, I would rather pay a little more for vinyl, proofing, and predictable cutting. Saving $10 is not much of a win if the sticker makes your logo look like it was printed through a screen door.
How Much Should 100 Custom Stickers Cost?
For standard 3-inch vinyl stickers, a strong deal is often somewhere around the $25 to $40 range before any special upgrades. Prices can go higher with larger sizes, specialty materials, complex finishes, multiple designs, faster shipping, or premium packaging.
A rough way to think about it:
$20 to $40 is a strong value range for standard small vinyl stickers
$40 to $80 is normal for larger sizes, premium shops, or added flexibility
$80 and up usually means specialty materials, sticker packs, retail packaging, or more complex production
Be careful comparing prices unless the size and material match. A 100-count 2-inch sticker order is not the same as a 100-count 3-inch order. A paper sticker is not the same as laminated vinyl. A kiss-cut label on a sheet is not the same as an individual die-cut sticker.
Sticker pricing is annoying because the details matter. The printer is not always trying to trick you. Sometimes math is just rude.
Best Option by Use Case
For general custom vinyl stickers, start with CustomStickers.com.
For a flexible small custom order, check YouStickers.com.
For specialty finishes, look at StickerApp.
For product packaging labels, compare StickerGiant and UPrinting.
For fast, simple ordering, consider MakeStickers or Sticker Mule.
For ultra-low-cost novelty stickers, marketplaces can work, but do not treat them like premium brand stickers unless the seller has strong proof, material details, and recent reviews.
Final Verdict
The best option for buying 100 stickers in bulk depends on what the stickers are supposed to do.
For most people, CustomStickers.com is the best overall pick because it offers a clear 100-count product, durable laminated vinyl, die-cut shaping, proofing, and a practical price point. YouStickers.com is a strong alternate choice if you want a flexible small-order experience with durable vinyl and free proofs.
If you need the stickers to look unusual, use StickerApp. If you need labels for packaging, use StickerGiant or UPrinting. If you just want a fast, easy order from a familiar name, MakeStickers and Sticker Mule are both reasonable options.
The main rule is simple: do not buy 100 stickers based on price alone. Match the printer to the use case. A cheap sticker that peels, fades, or arrives late is not a bargain. It is just a small adhesive problem with shipping confirmation.
FAQs
Is 100 Stickers Considered Bulk?
Yes, but only in the small-bulk sense. It is more than a sample order, but it is not usually enough for true wholesale pricing. Most online sticker printers treat 100 stickers as a standard small custom batch.
Are Vinyl Stickers Better Than Paper Stickers?
For most custom sticker orders, yes. Vinyl is better for water bottles, laptops, outdoor use, packaging, giveaways, and merch. Paper stickers are cheaper and fine for short-term indoor use, but they are not as durable.
Should I Choose Die-Cut or Kiss-Cut Stickers?
Choose die-cut stickers if you want individual stickers cut around the shape of your design. Choose kiss-cut stickers if you want easier peeling or stickers on a backing sheet. Choose roll labels if you are applying stickers to products in batches.
Can I Split 100 Stickers Across Multiple Designs?
Sometimes, but not always. Many promo-priced 100-count products limit how many designs can be included. If you need several designs, check the product rules before ordering or ask for a custom quote.
What Size Is Best for 100 Custom Stickers?
A 3-inch sticker is the safest all-purpose size. It is large enough for logos and artwork, but still affordable and easy to hand out. Use 2 inches for small labels or packaging, and 4 inches or larger for bolder merch stickers.